Imagine a world where two AI titans are pitted against each other, tasked with creating compelling and engaging content on the same topic.
This was done setting up a head-to-head battle between GPT-3 and GPT-4.
Let’s dive into the experiment and explore the fascinating world of AI-generated content!
Setting the Stage: The Prompt and Experiment
We know the importance of prompts and we already know that GPT-3 is very effective when queried with detailed prompts, especially prompts that contain suggestions about the content structure (subtopics to be covered).
The same prompt was used for both models of course.
For the first round of our GPT models battle we provided the models with a very detailed prompt, containing the topics to be covered in the article.
This is an important detail, a further test will consist in providing the engines really basic prompt to compare their output in a such situation. I have done that test too, but i have not commented the results yet.
First Prompt used for GPT-3 and GPT-4 Engines
/*
You are an influential and data-driven SEO expert.
The provided json file contains all the parts and titles of an in-depth tutorial on keyword research.
Based on all the following parts, write a mind-blowing blog post on everything online marketers need to know about keyword research for SEO.
Go deep and elaborate on each element of the provided json file.
The explanations are detailed step-by-step so that beginners can conduct the perfect keyword research for their business.
[
"Why keyword research is so important for an online business?":
{
"Keyword research reveals user needs",
"Keyword research reveals Marketing Trend and Market Insight",
"Keyword research ensure Visibility and Traffic Growth",
"Keyword research is a shortcut to Customer Acquisition",
},
"The 4 key elements of Keyword Research":
{
"Competition level"
"Search Volume",
"Topic Relevance",
"Website Authority"
},
"Setting up the best SEO strategy starts with finding the right Keywords":{
"List all underlying and important topics related to your business",
"Fill in those topic clusters with keywords",
"Analyse How Intent Affects Keywords Research and Analyze Accordingly.",
"Extract related search terms.",
"Use the best keyword research tools":
{
"Ahrefs":"Describe ahrefs and how it differs from semrush",
"SEMrush" Describe ahrefs and how it differs from Ahrefs,
"Suggest Machine (for long tail)" :"Remember that is free and incredibily usefull as it provide untaped keyword ideas that keyword tools don't know about"
}
},
"How to Identify the best Keywords for Your Website":
{
"Extract your competitors keywords (ahrefs, Semrush)" : "how to",
"Merge keywords lists, and remove duplicate" : "how to with Google sheets",
"Qualify your keyword data creating keywords clusters",:"how to",
"Manipulate your keyword data and create a pivot table":"how to",
"Identify easy clusters ans low-hanging fruits":"how to",
"Identify Highly popular clusters (in terms of cumulative search volumes)":"how to",
"Analize SERP features as you choose keywords.":
{
"Image Packs",
"Paragraph Snippets",
"List Snippets",
"Video Snippets"
},
"Check for a mix of head terms and long-tail keywords in each bucket." :"how to",
"Use SEObserver to understand how competitors are ranking for these keywords" :"explain why is important, and how Seobserver works"
}
]
*/
The links of the generated Keyword research Guides by GPT-3 and GPT-4
Unveiling the Masterpieces: Comparing the Articles
To better understand the differences, I attempted a side-by-side comparison.
As part of a comparative analysis between GPT-3 and GPT-4, I thoroughly analyzed both generated texts and extracted all relevant information.
I’ve tried to evaluate which from GPT-3 or GPT-4 produced the best output for each individual topic (or piece of information) within the text, and rated each model on a scale from 0 to 5.
Second, I thought that asking GPT-4 to make the same analysis, without revealing the names of the models would be a good idea to overcome a possible lack of objectivity.
This approach allowed me to effectively compare the performances of GPT-3 and GPT-4 and to get information about why one ouput was considered by the AI to be better than another.
Let’s first take a look on each subtopic / information covered by both GPT-3 and/or GPT-4.
Informations covered by both GPT-3 and/or GPT-4
Keyword research reveals user needs
GPT-3 : By researching and analyzing the keywords that people use to search for products or services related to your business, you can gain valuable insights into what your target audience is looking for. Understanding user needs can help you tailor your content and marketing efforts to better meet those needs and ultimately drive more traffic to your website.
GPT 4 : By identifying the keywords your target audience is using, you can better understand their needs and create content that addresses their problems or interests. This helps you establish yourself as a reliable source of information, fostering trust and loyalty among your audience.
Keyword research reveals Marketing Trend and Market Insight
GPT-3 : Keyword research can provide valuable insights into market trends and consumer behavior. By analyzing the search volumes and trends of specific keywords, you can identify emerging markets or shifting trends in consumer behavior. This information can help you stay ahead of the competition and adapt your marketing strategy accordingly.
GPT 4 : Analyzing keyword trends helps you stay ahead of the competition and capitalize on emerging opportunities in your niche. You can adapt your content strategy to address new trends, ensuring your website remains relevant and engaging.
Keyword research ensures Visibility and Traffic Growth
GPT-3 : Keywords are the foundation of search engine optimization (SEO). By optimizing your website’s content for the right keywords, you can improve your website’s visibility and attract more organic traffic. The more targeted your keywords are, the more likely it is that your website will rank higher in search engine results pages (SERPs).
GPT 4 : Targeting the right keywords helps you increase your website’s visibility on search engines, driving more organic traffic to your site. This is crucial for attracting potential customers and building brand awareness.
Keyword research is a shortcut to Customer Acquisition
GPT-3 : When you understand the keywords your target audience is using to find products or services like yours, you can tailor your content to those keywords and attract the right traffic. This targeted traffic is more likely to convert into paying customers, which can significantly improve your customer acquisition and revenue.
GPT 4 : By targeting high-intent keywords, you can attract potential customers who are actively searching for your products or services. This leads to a higher conversion rate, as you’re reaching users with a strong intent to purchase or engage with your offerings.
The 4 Key Elements of Keyword Research : Competition level
GPT 4 : The competition level refers to how many other websites are also targeting the same keywords as you. The more competition there is for a keyword, the harder it will be to rank for that keyword. Therefore, it’s important to choose keywords that have a low to medium competition level, so that you have a better chance of ranking for them.
GPT 4 : Analyze the competition for each keyword to identify low-competition keywords with high potential. This helps you focus on keywords where you have a better chance of ranking higher in search engine results.
The 4 Key Elements of Keyword Research : Search volume
GPT-3 : Search volume refers to how many people are searching for a particular keyword in a given period of time. Choosing keywords with high search volumes can help you attract more traffic to your website, but it’s important to balance search volume with competition level. Choosing keywords with high search volumes and low competition levels is the sweet spot for SEO.
GPT 4 : Assess the monthly search volume of each keyword to determine its potential for driving traffic to your website. High search volume keywords can bring significant traffic but may also have high competition.
The 4 Key Elements of Keyword Research : Topic relevance
GPT-3 : Topic relevance refers to how closely a keyword relates to the topic of your website or the content you’re creating. Choosing keywords that are highly relevant to your website or content can help you attract more targeted traffic and improve your conversion rates.
GPT 4 : Ensure that the keywords you target are relevant to your business and the content you produce. This helps you attract qualified traffic and improves your website’s overall user experience.
The 4 Key Elements of Keyword Research : Website authority
GPT-3 : Website authority refers to how trustworthy and authoritative your website is in the eyes of search engines. The more authoritative your website is, the more likely it is to rank higher in search engine results pages (SERPs) for a given keyword. Improving your website’s authority requires a long-term strategy, which involves creating high-quality content, building backlinks from authoritative websites, and optimizing your website’s technical SEO.
GPT 4 : Consider your website’s authority when targeting keywords. If your website has low authority, focus on long-tail keywords with lower competition to improve your chances of ranking higher in search results.
List all underlying and important topics related to your business
GPT-3 : Start by brainstorming and listing all the topics related to your business. These could include product categories, services you offer, or topics related to your industry. Once you have a list of topics, you can start to expand on each one and come up with more specific keywords.
GPT 4 : Start by brainstorming broad topics that are relevant to your niche. These topics will serve as the foundation for your keyword research and content creation.
Fill in Those Topic Clusters with Keywords
GPT-3 : Once you have your list of topics, it’s time to start filling in each cluster with relevant keywords. Think about what your target audience might search for when looking for information related to your topics. Use a variety of keyword research tools to generate a list of relevant keywords for each topic cluster.
GPT 4 : Once you’ve identified the main topics, generate a list of potential keywords related to each topic. Use your knowledge of your target audience and industry to come up with an initial list of keywords. These keywords will help you create content that addresses the interests and needs of your audience.
Analyze How Intent Affects Keywords Research and Analyze Accordingly
GPT-3 : When selecting keywords, it’s important to consider the user’s intent. Different search queries may have different intents, such as informational, navigational, or transactional. By understanding the intent behind a search query, you can better tailor your content to meet the user’s needs and improve your chances of ranking for that query.
GPT 4 : Understand the search intent behind each keyword by looking at the types of content that rank for those terms. Determine if users are looking for informational, navigational, commercial, or transactional content, and create content that aligns with their intent.
Extract Related Search Terms
GPT-3 : One way to generate new keyword ideas is to look at related search terms. Most search engines provide a list of related searches at the bottom of the search results page. These related search terms can provide valuable insights into what other keywords your target audience may be searching for.
GPT 4 : Use Google’s “Related Searches” feature and other keyword research tools to identify additional keywords related to your main topics. This helps you expand your keyword list and discover new content ideas.
Use the Best Keyword Research Tools (intro)
GPT-3 : There are many keyword research tools available, but some of the most popular ones include Ahrefs and SEMrush. These tools allow you to analyze search volumes, competition levels, and other key metrics to help you find the best keywords for your website.
GPT 4 : Leverage powerful keyword research tools like Ahrefs, SEMrush, and Suggest Machine (for long-tail keywords) to uncover untapped keyword ideas and gain insights into search volume, competition, and keyword difficulty. Ahrefs and SEMrush offer a wide range of features to analyze your competitors’ keyword strategies and track your own keyword performance, while Suggest Machine is a free tool that provides unique long-tail keyword ideas that other tools might not reveal.
Use the Best Keyword Research Tools (Ahrefs)
GPT-3 : Ahrefs is a powerful SEO tool that allows you to analyze backlinks, track rankings, and perform keyword research. One of the unique features of Ahrefs is its “Keyword Difficulty” metric, which rates the difficulty of ranking for a given keyword based on the number of backlinks and domain authority of the top-ranking pages. Ahrefs also allows you to analyze keyword trends and find related keywords.
GPT 4 : Ignored
Use the Best Keyword Research Tools (semrush)
GPT-3 : SEMrush is another popular SEO tool that offers a wide range of features, including keyword research, competitor analysis, and site audit. SEMrush’s keyword research tool allows you to analyze search volumes, competition levels, and related keywords. It also provides a “Keyword Magic Tool” that allows you to generate new keyword ideas based on your seed keywords.
GPT 4 : Ignored
Suggest Machine (for long tail)
GPT-3 : While Ahrefs and SEMrush are powerful tools, they can be quite expensive. For those on a tight budget, the Suggest Machine is a free keyword research tool that provides untapped keyword ideas that other keyword tools may not have. It works by analyzing autocomplete suggestions from Google and other search engines to generate long-tail keyword ideas.
GPT 4 : Ignored
Identify the Best Keywords > Extract Your Competitors Keywords (Ahrefs, SEMrush)
GPT-3 : One way to identify potential keywords is to analyze your competitors’ websites. Tools like Ahrefs and SEMrush allow you to see which keywords your competitors are ranking for, how much traffic they’re getting from those keywords, and how difficult it is to rank for those keywords.
GPT 4 : Analyze your competitors’ websites using tools like Ahrefs and SEMrush to identify the keywords they are targeting. This can help you uncover valuable keyword opportunities that you may not have considered previously.
Identify the Best Keywords > Merge Keywords Lists and Remove Duplicates (with Google Sheets)
GPT-3 : Once you have a list of potential keywords from various sources, you’ll want to merge them into one master list. To avoid duplicates, you can use Google Sheets to combine the lists and remove any duplicates. This will help you get a better sense of how many keywords you have to work with.
GPT 4 : Combine the keywords you’ve gathered from various sources and use Google Sheets or other spreadsheet software to remove duplicate entries. This helps you create a clean and comprehensive list of keywords for further analysis.
Identify the Best Keywords > Qualify Your Keyword Data Creating Keywords Clusters
GPT-3 : After merging your keywords into one list, it’s important to group them into clusters based on topic relevance. By clustering your keywords, you can better organize your content and ensure that each page on your website is optimized for a specific set of keywords.
GPT 4 : Group your keywords into clusters based on their relevance to your main topics. This allows you to better understand the relationship between keywords and create content that targets multiple related keywords within a single piece of content.
Identify the Best Keywords > Manipulate Your Keyword Data and Create a Pivot Table
GPT-3 : Once you have your clusters, you can use a tool like Google Sheets to manipulate your keyword data and create a pivot table. This will allow you to analyze your data and identify patterns and trends that can help you select the best keywords for your website.
GPT 4 : Use pivot tables in your spreadsheet software to analyze your keyword data and identify trends, search volume distribution, and competition levels. This helps you make data-driven decisions when selecting keywords to target.
Identify the Best Keywords > Identify Easy Clusters and Low-Hanging Fruits
GPT-3 : One strategy for selecting keywords is to focus on “easy clusters” or low-hanging fruits. These are clusters that have low competition levels and high search volumes. By targeting these easy clusters, you can quickly improve your website’s visibility and attract more targeted traffic.
GPT 4 : Look for keyword clusters with low competition and high search volume. These are opportunities to create content that can quickly rank high in search results and drive traffic to your website.
Identify the Best Keywords > Identify Highly Popular Clusters (in Terms of Cumulative Search Volumes)
GPT-3 : While it’s important to focus on easy clusters, you also want to identify highly popular clusters with high cumulative search volumes. These are clusters that may have higher competition levels, but also have a large potential audience. By targeting these clusters, you can attract more traffic to your website and increase your chances of converting that traffic into customers.
GPT 4 : Analyze your keyword clusters to find those with the highest cumulative search volumes. These clusters represent popular topics that can attract significant traffic to your website.
Identify the Best Keywords > Analyze SERP Features as You Choose Keywords
GPT-3 : When selecting keywords, it’s important to analyze the SERP features that appear for those keywords. SERP features are the different elements that appear on a search engine results page, such as image packs, paragraph snippets, list snippets, and video snippets. By analyzing these features, you can better understand how to optimize your content for those keywords and improve your chances of ranking for them.
GPT 4 : Examine the search engine results pages (SERPs) for your target keywords and note any special features, such as image packs, paragraph snippets, list snippets, and video snippets. Align your content with these features to increase the chances of earning a featured snippet or other enhanced visibility on the SERPs.
Check for a mix of head terms and long-tail keywords in each bucket (not in the plan)
GPT 3 : Null
GPT-4 : Aim for a balanced mix of head terms (short, high-volume keywords) and long-tail keywords (longer, more specific keywords with lower search volume) in each cluster. This approach allows you to target a wider range of search queries and attract diverse types of traffic to your website.
Analyzing SERPs > Use SEObserver to Understand How Competitors are Ranking for These Keywords
GPT-3 : SEObserver is a powerful tool that allows you to track your competitors’ rankings and analyze their SEO strategies. By analyzing how your competitors are ranking for specific keywords, you can better understand what it takes to rank for those keywords and improve your own SEO strategy.
GPT 4 : SEObserver is a powerful tool that helps you analyze your competitors’ ranking strategies for specific keywords. By understanding how your competition is ranking for your target keywords, you can identify gaps in their strategies and find opportunities to outrank them. Learn how SEObserver works and use its insights to inform your own keyword targeting and content creation efforts.
Conclusion
GPT-3 : Keyword research is a crucial part of any online marketing strategy. By selecting the right keywords, you can improve your website’s visibility, attract more targeted traffic, and ultimately improve your conversion rates. By following the steps outlined in this guide, you can identify the best keywords for your website and develop an effective SEO strategy that drives results.
GPT 4 : In conclusion, keyword research is an essential component of a successful SEO strategy. By understanding the importance of keyword research, mastering the four key elements, setting up the right SEO strategy, and identifying the best keywords for your website, you can significantly improve your online visibility and drive more traffic to your business.
GPT-3 and GPT-4 outpout ratings on each information (human rating)
The table shows my own rating. Consider of course that although I tried to be as objective as possible, my rating is necessarily subjective, since it is based on my perception of the world and this one is naturally biased by my own sensitivity. This is the reason why I also asked GPT4 to give its own note, without suggesting the names of the evaluated models
| GPT 3 | GPT 4 | GPT3 Score | GPT4 Score |
| By researching and analyzing the keywords that people use to search for products or services related to your business, you can gain valuable insights into what your target audience is looking for. Understanding user needs can help you tailor your content and marketing efforts to better meet those needs and ultimately drive more traffic to your website. | By identifying the keywords your target audience is using, you can better understand their needs and create content that addresses their problems or interests. This helps you establish yourself as a reliable source of information, fostering trust and loyalty among your audience. | 3 | 4 |
| Keyword research can provide valuable insights into market trends and consumer behavior. By analyzing the search volumes and trends of specific keywords, you can identify emerging markets or shifting trends in consumer behavior. This information can help you stay ahead of the competition and adapt your marketing strategy accordingly. | Analyzing keyword trends helps you stay ahead of the competition and capitalize on emerging opportunities in your niche. You can adapt your content strategy to address new trends, ensuring your website remains relevant and engaging. | 4 | 3 |
| Keywords are the foundation of search engine optimization (SEO). By optimizing your website’s content for the right keywords, you can improve your website’s visibility and attract more organic traffic. The more targeted your keywords are, the more likely it is that your website will rank higher in search engine results pages (SERPs). | Targeting the right keywords helps you increase your website’s visibility on search engines, driving more organic traffic to your site. This is crucial for attracting potential customers and building brand awareness. | 3 | 4 |
| When you understand the keywords your target audience is using to find products or services like yours, you can tailor your content to those keywords and attract the right traffic. This targeted traffic is more likely to convert into paying customers, which can significantly improve your customer acquisition and revenue. | By targeting high-intent keywords, you can attract potential customers who are actively searching for your products or services. This leads to a higher conversion rate, as you’re reaching users with a strong intent to purchase or engage with your offerings. | 4 | 4 |
| The competition level refers to how many other websites are also targeting the same keywords as you. The more competition there is for a keyword, the harder it will be to rank for that keyword. Therefore, it’s important to choose keywords that have a low to medium competition level, so that you have a better chance of ranking for them. | Analyze the competition for each keyword to identify low-competition keywords with high potential. This helps you focus on keywords where you have a better chance of ranking higher in search engine results. | 4 | 3 |
| Search volume refers to how many people are searching for a particular keyword in a given period of time. Choosing keywords with high search volumes can help you attract more traffic to your website, but it’s important to balance search volume with competition level. Choosing keywords with high search volumes and low competition levels is the sweet spot for SEO. | Assess the monthly search volume of each keyword to determine its potential for driving traffic to your website. High search volume keywords can bring significant traffic but may also have high competition. | 5 | 4 |
| Topic relevance refers to how closely a keyword relates to the topic of your website or the content you’re creating. Choosing keywords that are highly relevant to your website or content can help you attract more targeted traffic and improve your conversion rates. | Ensure that the keywords you target are relevant to your business and the content you produce. This helps you attract qualified traffic and improves your website’s overall user experience. | 4 | 5 |
| Website authority refers to how trustworthy and authoritative your website is in the eyes of search engines. The more authoritative your website is, the more likely it is to rank higher in search engine results pages (SERPs) for a given keyword. Improving your website’s authority requires a long-term strategy, which involves creating high-quality content, building backlinks from authoritative websites, and optimizing your website’s technical SEO. | Consider your website’s authority when targeting keywords. If your website has low authority, focus on long-tail keywords with lower competition to improve your chances of ranking higher in search results. | 5 | 4 |
| Start by brainstorming and listing all the topics related to your business. These could include product categories, services you offer, or topics related to your industry. Once you have a list of topics, you can start to expand on each one and come up with more specific keywords. | Start by brainstorming broad topics that are relevant to your niche. These topics will serve as the foundation for your keyword research and content creation. | 4 | 3 |
| Once you have your list of topics, it’s time to start filling in each cluster with relevant keywords. Think about what your target audience might search for when looking for information related to your topics. Use a variety of keyword research tools to generate a list of relevant keywords for each topic cluster. | Once you’ve identified the main topics, generate a list of potential keywords related to each topic. Use your knowledge of your target audience and industry to come up with an initial list of keywords. These keywords will help you create content that addresses the interests and needs of your audience. | 4 | 3 |
| When selecting keywords, it’s important to consider the user’s intent. Different search queries may have different intents, such as informational, navigational, or transactional. By understanding the intent behind a search query, you can better tailor your content to meet the user’s needs and improve your chances of ranking for that query. | Understand the search intent behind each keyword by looking at the types of content that rank for those terms. Determine if users are looking for informational, navigational, commercial, or transactional content, and create content that aligns with their intent. | 5 | 5 |
| One way to generate new keyword ideas is to look at related search terms. Most search engines provide a list of related searches at the bottom of the search results page. These related search terms can provide valuable insights into what other keywords your target audience may be searching for. | Use Google’s “Related Searches” feature and other keyword research tools to identify additional keywords related to your main topics. This helps you expand your keyword list and discover new content ideas. | 5 | 4 |
| There are many keyword research tools available, but some of the most popular ones include Ahrefs and SEMrush. These tools allow you to analyze search volumes, competition levels, and other key metrics to help you find the best keywords for your website. | Leverage powerful keyword research tools like Ahrefs, SEMrush, and Suggest Machine (for long-tail keywords) to uncover untapped keyword ideas and gain insights into search volume, competition, and keyword difficulty. Ahrefs and SEMrush offer a wide range of features to analyze your competitors’ keyword strategies and track your own keyword performance, while Suggest Machine is a free tool that provides unique long-tail keyword ideas that other tools might not reveal. | 4 | 3 |
| Ahrefs is a powerful SEO tool that allows you to analyze backlinks, track rankings, and perform keyword research. One of the unique features of Ahrefs is its “Keyword Difficulty” metric, which rates the difficulty of ranking for a given keyword based on the number of backlinks and domain authority of the top-ranking pages. Ahrefs also allows you to analyze keyword trends and find related keywords. | Ignored | 5 | 0 |
| SEMrush is another popular SEO tool that offers a wide range of features, including keyword research, competitor analysis, and site audit. SEMrush’s keyword research tool allows you to analyze search volumes, competition levels, and related keywords. It also provides a “Keyword Magic Tool” that allows you to generate new keyword ideas based on your seed keywords. | Ignored | 5 | 0 |
| While Ahrefs and SEMrush are powerful tools, they can be quite expensive. For those on a tight budget, the Suggest Machine is a free keyword research tool that provides untapped keyword ideas that other keyword tools may not have. It works by analyzing autocomplete suggestions from Google and other search engines to generate long-tail keyword ideas. | Ignored | 5 | 0 |
| One way to identify potential keywords is to analyze your competitors’ websites. Tools like Ahrefs and SEMrush allow you to see which keywords your competitors are ranking for, how much traffic they’re getting from those keywords, and how difficult it is to rank for those keywords. | Analyze your competitors’ websites using tools like Ahrefs and SEMrush to identify the keywords they are targeting. This can help you uncover valuable keyword opportunities that you may not have considered previously. | 4 | 4 |
| Once you have a list of potential keywords from various sources, you’ll want to merge them into one master list. To avoid duplicates, you can use Google Sheets to combine the lists and remove any duplicates. This will help you get a better sense of how many keywords you have to work with. | Combine the keywords you’ve gathered from various sources and use Google Sheets or other spreadsheet software to remove duplicate entries. This helps you create a clean and comprehensive list of keywords for further analysis. | 3 | 5 |
| After merging your keywords into one list, it’s important to group them into clusters based on topic relevance. By clustering your keywords, you can better organize your content and ensure that each page on your website is optimized for a specific set of keywords. | Group your keywords into clusters based on their relevance to your main topics. This allows you to better understand the relationship between keywords and create content that targets multiple related keywords within a single piece of content. | 3 | 5 |
| Once you have your clusters, you can use a tool like Google Sheets to manipulate your keyword data and create a pivot table. This will allow you to analyze your data and identify patterns and trends that can help you select the best keywords for your website. | Use pivot tables in your spreadsheet software to analyze your keyword data and identify trends, search volume distribution, and competition levels. This helps you make data-driven decisions when selecting keywords to target. | 4 | 5 |
| One strategy for selecting keywords is to focus on “easy clusters” or low-hanging fruits. These are clusters that have low competition levels and high search volumes. By targeting these easy clusters, you can quickly improve your website’s visibility and attract more targeted traffic. | Look for keyword clusters with low competition and high search volume. These are opportunities to create content that can quickly rank high in search results and drive traffic to your website. | 4 | 5 |
| While it’s important to focus on easy clusters, you also want to identify highly popular clusters with high cumulative search volumes. These are clusters that may have higher competition levels, but also have a large potential audience. By targeting these clusters, you can attract more traffic to your website and increase your chances of converting that traffic into customers. | Analyze your keyword clusters to find those with the highest cumulative search volumes. These clusters represent popular topics that can attract significant traffic to your website. | 5 | 4 |
| When selecting keywords, it’s important to analyze the SERP features that appear for those keywords. SERP features are the different elements that appear on a search engine results page, such as image packs, paragraph snippets, list snippets, and video snippets. By analyzing these features, you can better understand how to optimize your content for those keywords and improve your chances of ranking for them. | Examine the search engine results pages (SERPs) for your target keywords and note any special features, such as image packs, paragraph snippets, list snippets, and video snippets. Align your content with these features to increase the chances of earning a featured snippet or other enhanced visibility on the SERPs. | 4 | 5 |
| Null | Aim for a balanced mix of head terms (short, high-volume keywords) and long-tail keywords (longer, more specific keywords with lower search volume) in each cluster. This approach allows you to target a wider range of search queries and attract diverse types of traffic to your website. | 0 | 5 |
| SEObserver is a powerful tool that allows you to track your competitors’ rankings and analyze their SEO strategies. By analyzing how your competitors are ranking for specific keywords, you can better understand what it takes to rank for those keywords and improve your own SEO strategy. | SEObserver is a powerful tool that helps you analyze your competitors’ ranking strategies for specific keywords. By understanding how your competition is ranking for your target keywords, you can identify gaps in their strategies and find opportunities to outrank them. Learn how SEObserver works and use its insights to inform your own keyword targeting and content creation efforts. | 3 | 5 |
| Keyword research is a crucial part of any online marketing strategy. By selecting the right keywords, you can improve your website’s visibility, attract more targeted traffic, and ultimately improve your conversion rates. By following the steps outlined in this guide, you can identify the best keywords for your website and develop an effective SEO strategy that drives results. | In conclusion, keyword research is an essential component of a successful SEO strategy. By understanding the importance of keyword research, mastering the four key elements, setting up the right SEO strategy, and identifying the best keywords for your website, you can significantly improve your online visibility and drive more traffic to your business. | 4 | 4 |
GPT-3 and GPT-4 outpout ratings on each information (rated by GPT-4 itself)
| Subtopics & informations | Model 1 (GPT3) Score | Model 2 (GPT4) Score | Further Notes |
|---|---|---|---|
| Keyword research reveals user needs | 4 | 4.5 | Both models provide clear and concise information about how keyword research can reveal user needs. Model 2 has a slight advantage in readability and precision, making it easier for a beginner to understand. Both models provide valuable insights and are easy to understand, but Model 2 presents the information in a more engaging manner. |
| Keyword research reveals Marketing Trend and Market Insight | 4 | 4 | Both models explain how keyword research can reveal marketing trends and market insights. The outputs are well-structured and easy to understand for a beginner. Model 1 provides a slightly more detailed explanation, while Model 2 focuses more on the benefits of keyword research. Both models score well in terms of readability, precision, and output quality. |
| Keyword research ensures Visibility and Traffic Growth | 4.5 | 4.5 | Both models effectively explain the importance of keyword research for visibility and traffic growth. They are easy to understand and provide relevant information on the topic. The readability and precision of both models are high, making them suitable for beginners. Both outputs emphasize the benefits of targeted keywords and their impact on search engine rankings. |
| Keyword research is a shortcut to Customer Acquisition | 4 | 4.5 | Model 1 and Model 2 both explain how keyword research can lead to customer acquisition. Model 2 is slightly more precise and easier to understand for a beginner, focusing on the importance of high-intent keywords and their impact on conversion rates. Model 1’s output is also informative but lacks the same level of clarity and focus. |
| The 4 Key Elements of Keyword Research : Competition level | 4 | 4 | Both models explain the concept of competition level in keyword research. Model 1 provides a slightly more detailed explanation, while Model 2 focuses on the benefits of analyzing competition. Both outputs are readable and provide valuable information for a beginner. The quality and precision of both models are high. |
| The 4 Key Elements of Keyword Research : Search volume | 4 | 4 | Both models discuss the importance of search volume in keyword research. The outputs are clear and provide valuable information for a beginner. The readability and precision of both models are high. Both models explain the balance between search volume and competition level, making them equally informative. |
| The 4 Key Elements of Keyword Research : Topic relevance | 4.5 | 4.5 | Both models effectively explain the importance of topic relevance in keyword research. The outputs are well-structured and easy to understand for a beginner. Model 1 and Model 2 both highlight the benefits of targeting relevant keywords, such as attracting qualified traffic and improving user experience. Both models score well in terms of readability, precision, and output quality. |
| The 4 Key Elements of Keyword Research : Website authority | 4 | 3 | Model 1 provides a clear and concise explanation of website authority and how it impacts keyword research, while Model 2 only gives a brief suggestion to consider authority without fully explaining its importance. Both outputs are readable, but Model 1 provides more depth and context, making it better suited for a beginner. |
| List all underlying and important topics related to your business | 4 | 4 | Both Model 1 and Model 2 offer clear and actionable advice for brainstorming topics related to a business. Both explanations are easy to understand and provide enough information for a beginner to start generating ideas. The models are evenly matched in terms of quality and precision. |
| Fill in Those Topic Clusters with Keywords | 4 | 4 | Both models provide clear instructions on how to fill in topic clusters with keywords. They both suggest using keyword research tools and considering the target audience when generating keywords. Both outputs are of high quality and can be easily understood by a beginner. |
| Analyze How Intent Affects Keywords Research and Analyze Accordingly | 4 | 4 | Model 1 and Model 2 both emphasize the importance of considering user intent when selecting keywords. They provide clear explanations of different types of search intents and how to tailor content to meet user needs. Both outputs are readable, precise, and suitable for beginners. |
| Extract Related Search Terms | 4 | 4 | Both models provide clear instructions on how to find related search terms using search engines and keyword research tools. Both explanations are precise and easy to understand, providing enough guidance for a beginner to expand their keyword list and find new content ideas. |
| Use the Best Keyword Research Tools (intro) | 3 | 5 | Model 1 briefly mentions Ahrefs and SEMrush as popular keyword research tools but does not provide detailed information about their features or benefits. Model 2, on the other hand, provides a more comprehensive overview of Ahrefs, SEMrush, and Suggest Machine, explaining their unique features and benefits, making it more informative for a beginner. |
| Use the Best Keyword Research Tools (Ahrefs) | 5 | 0 | Model 1 provides a detailed explanation of Ahrefs’ features, including the unique ‘Keyword Difficulty’ metric, and how it can be used for keyword research. Model 2 ignores the topic, making Model 1 the clear winner in this comparison. |
| Use the Best Keyword Research Tools (semrush) | 5 | 0 | Model 1 provides a thorough explanation of SEMrush’s features, including the ‘Keyword Magic Tool,’ and how it can be used for keyword research. Model 2 ignores the topic, giving Model 1 the advantage in terms of quality, precision, and usefulness for a beginner. |
| Suggest Machine (for long tail) | 0 | 5 | Model 1 ignores the topic of the Suggest Machine, while Model 2 provides a clear explanation of the tool, its benefits, and how it can be used for long-tail keyword research. Model 2’s output is informative and suitable for a beginner, making it the superior choice in this comparison. |
| – Identify the Best Keywords > Extract Your Competitors Keywords (Ahrefs, SEMrush) | 4 | 4 | Both models provide clear and actionable advice on using Ahrefs and SEMrush to analyze competitors’ keywords. The outputs are easy to understand and provide enough information for a beginner to start generating ideas. The models are evenly matched in terms of quality and precision. |
| – Identify the Best Keywords > Merge Keywords Lists and Remove Duplicates (with Google Sheets) | 4 | 4 | Model 1 and Model 2 both provide clear instructions on merging keyword lists and removing duplicates using Google Sheets. Both explanations are precise and easy to understand, providing enough guidance for a beginner to create a comprehensive list of keywords. |
| – Identify the Best Keywords > Qualify Your Keyword Data Creating Keywords Clusters | 4 | 4 | Both models emphasize the importance of clustering keywords based on topic relevance and offer clear instructions on how to do so. They both provide valuable advice on organizing content and optimizing for specific keywords. Both outputs are readable and precise, making them suitable for beginners. |
| – Identify the Best Keywords > Manipulate Your Keyword Data and Create a Pivot Table | 4 | 4 | Model 1 and Model 2 both provide clear instructions on using pivot tables in spreadsheet software to analyze keyword data. They both explain how analyzing data can help identify patterns and trends for selecting the best keywords. Both outputs are of high quality and can be easily understood by a beginner. |
| – Identify the Best Keywords > Identify Easy Clusters and Low-Hanging Fruits | 4 | 4 | Both models offer clear advice on targeting low competition, high search volume keyword clusters. They emphasize the benefits of this approach in terms of quick ranking improvements and targeted traffic. Both explanations are precise and easy to understand, providing actionable guidance for beginners. |
| – Identify the Best Keywords > Identify Highly Popular Clusters (in Terms of Cumulative Search Volumes) | 4 | 4 | Both Model 1 and Model 2 explain the importance of targeting highly popular clusters with high cumulative search volumes. They both provide clear guidance on how to analyze keyword clusters and identify potential high-traffic opportunities. Both outputs are of high quality and suitable for beginners. |
| – Identify the Best Keywords > Analyze SERP Features as You Choose Keywords | 4 | 4 | Model 1 and Model 2 both emphasize the importance of analyzing SERP features when selecting keywords. They provide clear explanations of different types of SERP features and how to optimize content for those keywords. Both outputs are readable, precise, and suitable for beginners. |
| Check for a mix of head terms and long-tail keywords in each bucket (not in the plan) | 0 | 4 | Model 1 ignores the topic, while Model 2 provides clear guidance on maintaining a balance between head terms and long-tail keywords in each cluster. Model 2’s output is informative and suitable for a beginner, making it the better choice in this comparison. |
| – Analyzing SERPs > Use SEObserver to Understand How Competitors are Ranking for These Keywords | 4 | 4 | Both models provide clear instructions on using SEObserver to analyze competitors’ rankings and strategies. They both emphasize the benefits of understanding competitor strategies for improving one’s own SEO efforts. Both outputs are of high quality and can be easily understood by a beginner. |
| Conclusion | 4 | 4 | Both Model 1 and Model 2 provide a clear and concise conclusion, emphasizing the importance of keyword research |
Since explanations are very interesting, the difference between the GPT-3 and GPT-4 does not seem abyssal. In order to get a winner, I asked GPT-4 instead of rating each output, to choose its favorite for each topic and to explain us why, maybe it could offer an interesting perspective. And this is the result of its last “analysis”
Wich from GPT-3 or GPT-4 ouputs the best content ?
M1 = GPT-3
M2 = GPT-4
| Subtopics & informations | Best | Further notes (by GPT-4) |
| Keyword research reveals user needs | M2 | Model 2 provides a more concise and clear explanation of how keyword research reveals user needs. It emphasizes the importance of addressing users’ problems or interests, which is beneficial for beginners to understand the goals of keyword research. |
| Keyword research reveals Marketing Trend and Market Insight | M1 | Model 1 offers a more comprehensive explanation, discussing the analysis of search volumes and trends, as well as the importance of identifying emerging markets and shifting consumer behavior. This provides a more informative and actionable description for beginners. |
| Keyword research ensures Visibility and Traffic Growth | M2 | Model 2 focuses on the direct benefits of keyword research for increasing visibility and driving organic traffic to a website. It clearly explains the connection between targeting the right keywords and attracting potential customers, making it more useful for beginners. |
| Keyword research is a shortcut to Customer Acquisition | M1 | Model 1 presents a more complete view of how keyword research can improve customer acquisition and revenue. It highlights the importance of understanding and tailoring content to target audience keywords, which can help beginners grasp the concept more effectively. |
| The 4 Key Elements of Keyword Research: Competition level | M2 | Model 2 emphasizes the practical aspect of analyzing competition to identify low-competition keywords with high potential. It provides a clear guideline for beginners to focus on keywords where they have a better chance of ranking higher in search engine results. |
| The 4 Key Elements of Keyword Research: Search volume | M1 | Model 1 offers a more detailed explanation, highlighting the importance of balancing search volume with competition level. It helps beginners understand the sweet spot for SEO by focusing on keywords with high search volumes and low competition levels. |
| The 4 Key Elements of Keyword Research: Topic relevance | M2 | Model 2 highlights the benefits of targeting relevant keywords, such as attracting qualified traffic and improving the website’s overall user experience. It provides clear guidance for beginners to ensure they choose keywords that are highly relevant to their business and content. |
| The 4 Key Elements of Keyword Research: Website authority | M1 | Model 1 gives a more comprehensive explanation of website authority and its impact on search engine rankings. It also suggests a long-term strategy for improving website authority, which is useful for beginners to consider when targeting keywords. |
| List all underlying and important topics related to your business | M1 | Model 1 provides more specific guidance for brainstorming topics related to a business, including product categories, services, and industry-related topics. This detailed approach helps beginners to develop a more structured list of topics for their keyword research. |
| Fill in Those Topic Clusters with Keywords | M1 | Model 1 emphasizes the use of a variety of keyword research tools to generate a list of relevant keywords for each topic cluster. This approach helps beginners create a more comprehensive and targeted list of keywords, which will better serve their content creation efforts. |
| Analyze How Intent Affects Keywords Research and Analyze Accordingly | M2 | Model 2 offers a clear, actionable guideline for understanding search intent by examining the types of content that rank for specific terms. This helps beginners create content that aligns with users’ intent, improving their chances of ranking for those keywords. |
| Extract Related Search Terms | M2 | Model 2 provides a practical approach for beginners to expand their keyword list by using Google’s ‘Related Searches’ feature and other keyword research tools. This method allows for the discovery of new content ideas, which can help improve overall content strategy and keyword targeting. |
| Use the Best Keyword Research Tools (intro) | M2 | Model 2 provides a more comprehensive and detailed introduction to keyword research tools, including a mention of the Suggest Machine for long-tail keywords, which is not present in Model 1’s output. The explanation of features and benefits is clearer, making it more useful for beginners. |
| Use the Best Keyword Research Tools (Ahrefs) | M1 | Model 1’s output provides a more detailed description of Ahrefs’ features, such as the Keyword Difficulty metric and its ability to analyze keyword trends and find related keywords. This information is more useful for beginners and provides a better understanding of the tool’s capabilities. |
| Use the Best Keyword Research Tools (semrush) | M1 | Model 1’s output is more comprehensive when describing SEMrush’s features, including the Keyword Magic Tool, which is not mentioned in Model 2’s output. This level of detail is more helpful for beginners looking to understand the tool’s offerings. |
| Suggest Machine (for long tail) | M1 | Model 1 offers a better explanation of the Suggest Machine’s benefits, emphasizing its affordability and its ability to provide untapped keyword ideas by analyzing autocomplete suggestions from search engines. This information is more valuable for beginners looking for budget-friendly options. |
| Identify the Best Keywords > Extract Your Competitors Keywords (Ahrefs, SEMrush) | M2 | Model 2’s output is more concise and emphasizes the importance of uncovering valuable keyword opportunities by analyzing competitors’ websites. The explanation is clearer and more useful for beginners trying to understand the benefits of using Ahrefs and SEMrush for competitor analysis. |
| Identify the Best Keywords > Merge Keywords Lists and Remove Duplicates (with Google Sheets) | M2 | Model 2’s output is more concise and provides a clearer understanding of the process of merging keyword lists and removing duplicates. This explanation is more beginner-friendly and emphasizes the importance of creating a clean and comprehensive list of keywords for analysis. |
| Identify the Best Keywords > Qualify Your Keyword Data Creating Keywords Clusters | M2 | Model 2’s output gives a clearer explanation of the benefits of clustering keywords, such as understanding the relationship between keywords and creating content that targets multiple related keywords. This explanation is more useful for beginners looking to optimize their content. |
| Identify the Best Keywords > Manipulate Your Keyword Data and Create a Pivot Table | M2 | Model 2’s output explains the benefits of using pivot tables to analyze keyword data, such as identifying trends, search volume distribution, and competition levels. This information is more helpful for beginners looking to make data-driven decisions when selecting keywords to target. |
| Identify the Best Keywords > Identify Easy Clusters and Low-Hanging Fruits | M2 | Model 2’s output provides a clearer explanation of the concept of easy clusters and low-hanging fruits, emphasizing the importance of targeting these opportunities to quickly rank high in search results and drive traffic. This explanation is more useful for beginners looking to improve their website’s visibility. |
| Identify the Best Keywords > Identify Highly Popular Clusters (in Terms of Cumulative Search Volumes) | M2 | Model 2’s output is more concise and focused on the importance of targeting popular clusters with high cumulative search volumes. This explanation helps beginners understand the potential benefits of attracting significant traffic to their website through these popular topics. |
Let’s ask GPT-4 who’s the best between GPT-3 and GPT-4
based on the above table that states if best model is M1 (model 1) or M2 (model 2), summurize wich is the best model and at what the best model is especially better. |
| Based on the table, Model 2 (M2) performs better in 12 out of the 22 subtopics, while Model 1 (M1) performs better in the remaining 10 subtopics. Overall, Model 2 appears to perform slightly better, particularly in providing concise and clear explanations, making it more beginner-friendly. |
Here it looks like we have a winner, even without asking it to GPT-4, GPT-4 outpout really looks like better in general, but the difference is not so big and sometimes I feel that GPT-3 were even more convincing.
GPT 4 responds in a much more direct way, without frills and is much more focused, which from my point of view produces outputs that are much more pleasant to read.
At this point we don’t have much to say about the quality of the information, because on this point the very detailed prompt may have biased the result.
The next step is to compare the performance of GPT-3 and GPT-4 with a much less detailed prompt in order to evaluate their ability to produce relevant information on their own.
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